Skill Focus: Selling As A Server

Of all of the concepts I have introduced on this blog and in my book, this week’s sales focus deals with the topic that I feel most strongly about.  This is the one area I am most disappointed with how it is addressed by the restaurant industry.  So many restaurant...

Skill Focus: Don’t Be “The Server”

Several years ago, when I was starting my previous serving job, I had a moment of server panic.  My new restaurant had just been voted the best restaurant in town.  It was busy most every night.  My sales were significantly higher than at my previous job.  The problem...

Skill Focus: Creating Regulars

I am kind of a pain to go eat with.  When I make reservations or arrive at any number of restaurants I have a conversation with the host/hostess.  Before being seated I have to determine if certain servers are working that night.  Then we all have to wait to get a...

Skills Focus: Building And Maintaining Rapport

Learning how to build and maintain rapport with your guests A friend recently sent me a message on Facebook before his shift.  He is fairly new to the serving game, but from what I can tell he is improving quickly.  He told me he was heading into a shift and needed to...

Skills Focus: Spotting The Complaint

Let’s be honest for a moment.  I am about to make a statement that is often acknowledged as truth, but seldom spoke aloud.  No one in the industry will really doubt this statement.  It is too controversial for most people to acknowledge on the record.  Today, I am...

Skills Focus: Words That Sell

This week’s skill focus is about using adjectives to sell food.  Please don’t close the window.  Go ahead and take a moment to groan and roll your eyes.  It’s cool.  I understand that instinct.  I have sat through this lesson before.  Get it out of your system.  I...