by David | Apr 23, 2010 | Food Facts, Server Knowledge, Skills, Uncategorized
Even some great servers have trouble explaining steak cuts. There are so many terms used to describe beef that it almost becomes a case of contrived complexity. Some terms are legitimate government sponsored grades while cattle ranchers create others as a marketing...
by David | Apr 22, 2010 | Best of Tips Squared, Guest Interaction, Selling as a Server, Uncategorized
If my tombstone was written by coworkers, guests, or bartenders it would read, “Here lies Dave, he made a mean cherry limeade.” I have declared this to every table I have served in the last three years. When you order a cherry limeade at my restaurant, the chit...
by David | Apr 19, 2010 | Guest Interaction, Selling as a Server, Uncategorized
Great restaurants are often built around one or two signature entrees. These meals get people talking to their friends and coming back again the next week. Every menu has a few dishes that stand out from the rest. Conversely, every menu has items that are not as...
by David | Apr 15, 2010 | Guest Interaction, Selling as a Server, Uncategorized
In nearly every training manual, at nearly every restaurant, there is a section on using adjectives to sell. This is often the extent of the sales training in them. They encourage you to use words like “awesome” and “incredible” to sell the food to guests. The...
by David | Apr 13, 2010 | Building Rapport with Guests, Guest Interaction, Uncategorized
The space between reality and urban legend has spawned the story of the single greatest marketing idea ever. This phrase was so powerful that it nearly doubled the sale of the product it was written for. Two simple words that did not even need advertised. Two words...
